Create 301/302 redirect rule lines for static hosts and migration mapping.
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In-depth guide
Redirects send a browser from one URL to another, and they are the backbone of any site migration, restructure or content cleanup. Choosing the right status code decides whether you keep your search rankings or lose them. This tool generates redirect lines you can drop into common static-host config files.
A 301 is a permanent move: it transfers ranking signals to the new URL and tells search engines to update their index. A 302 is temporary: the original URL is expected to return, so engines keep indexing the old one. Using a 302 for a permanent move is the classic mistake that quietly tanks rankings.
_redirects or a server rewrite block).Map each old URL to the closest relevant destination, not a blanket redirect to the homepage — Google treats mass homepage redirects as soft 404s. Preserve the user's intent: a deleted product should redirect to its category or a close replacement, keeping the experience and the link equity intact.
Use this tool for quick browser-based work when you need an answer or output immediately. Use a dedicated application or automated workflow when you need bulk processing, approvals, or repeatable production rules.
Use 301 for permanent URL changes and consolidation. It transfers ranking signals to the new URL and tells search engines to update their index.
Use 302 for temporary moves where the original URL is expected to return, such as a short campaign or an A/B experiment. Using 302 for a permanent move can hurt rankings.
A compact redirect line suitable for common static-host config files, such as a Netlify _redirects file or a server rewrite block.
Yes. A chain like A to B to C costs speed and leaks ranking signal at each hop. Always redirect straight to the final URL.
Avoid it. Google treats mass homepage redirects as soft 404s. Map each old URL to the closest relevant destination instead.
Yes. Point internal links at the new URL directly rather than relying on the redirect forever — it is faster and avoids accidental chains.
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